SOCIAL MEDIA Guide for Beginners

SOCIAL MEDIA Guide for Beginners

Social Media Marketing is the process of gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity coming from a third-party trusted source has to be created in order for visitors to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have an objective, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That may be probably the hardest section of entering into the social media marketing challenge, and to any extent further, every single effort will donate to reach those goals efficiently and flawlessly until you put the feet on the SOCIAL MEDIA MARKETING Guru status.

The Social Media world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it an ideal vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video gaming, for example, but only individuals that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe many of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you intend to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we must know the basic social media sites

Facebook
Holding a lot more than 900 million users, if you’re already a Facebook user this may not be really new to you, but there are numerous features worth mentioning. You can develop a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you want to provide or the product you’re trying to sell. This way, you can build a data base of people that may share your posts with their friends and for that reason create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always linked to media in a manner that you should take full advantage of. People get on Facebook, in any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news headlines feeds, and you will be there, constantly doing your brain trick game to the point that people will find something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!

Blogs
Blogs are an easy way for folks to communicate in a semi-professional way in terms of quality of content. Motivational Content is always the key to an excellent writing and therefore, an excellent blogging. There are numerous blogger CMS (content management service) where one can get yours ready to go for free in under 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here’s knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now this has to do with some SEO or SEO knowledge, which is quite simply, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It must be related to your posts and at the same time, you have to make sure you work with a keyword search tool to check on the competition and amount of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you. If you were to market your website holding a service of technical support chat, you would have to make the keywords very specific so individuals who are seeking your service would find you first. It really is, for example tech support team for Windows, then you’ll have to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows tech support team is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to do it and you would rank higher in search engines and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the idea of the service you offer rendering it more specific, detailed and competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you are not linked to won’t steal your chances found for people which are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that would be easy to find on a search engine by like the right tags.

Then we have the SOCIAL MEDIA MARKETING integration again in your blog space. There are various options to share the content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. It is advisable to look for the options make it possible for them (in the rare case they are not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites just like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.